• Always practice safe design: use a concept!
• It’s art if can’t be explained.
  It’s fashion if no one asks for an explanation.
  It’s design if it doesn’t need explanation.
• Everything is designed. Few things are designed well.
• To create a memorable design you need to start with a thought that’s worth remembering.
• A picture is worth a thousand words. An interface is worth a thousand pictures.

panjandrum noun (pan-jan-drum)

An important, powerful or influential person

indelible adjective (in-dell-ih-buhl)

1. having the quality of being difficult to remove or washed away
2. incapable of being canceled, lost, or forgotten

preconception noun (pree-kun-sep-shun)

An opinion formed before obtaining adequate evidence, especially as the result of bias or prejudice